How To Delight Your Customers and Keep Them Coming Back For More
In this day and age, customers can be fickle. With the plethora of options available on the market, if you don’t deliver, your customers can and will walk away to find a company that does. That being said, conversely, if you delight and awe your customers and win their loyalty, you can keep them coming back for more. With these tips, here’s how you can do the latter instead of the former:
- Show Them Love
Following up or corresponding with your customer base with something unexpected can help nurture a loyal and loving relationship that encourages your customers to continue to shop with you.
- Goodies
Delivering coupons, promo codes, specials, and free goodies are another way that technology can help foster that sense of delight with your customers. Strive to deliver something thoughtful and desirable.
- Ask For Feedback
Another great and simple way to invest in developing a real and rewarding interactive relationship with your clientele is by requesting user-feedback. From how your store hours fit your customer’s schedules to what they like and dislike about their shopping experience in your store, by allowing a platform for feedback, your customers feel that their opinion counts!
- Personal Touch
With expertly trained and knowledgeable staff that receive empowerment to do what needs to be done to ensure happy customers, you can rest easy relying upon your employees to help direct and engage with clients in your store. A great customer service experience can make or break any shopping experience.
When it comes to converting an individual into a loyal customer in your store, remember the inbound marketing methodology “attract, convert, close, and delight.” These four steps are the bread and butter of serving potential individuals and converting them into future repeat customers.
I was a loyal customer, ordering bird food quarterly for 15 years. Yesterday I found myself in a dilemma of multiple levels. Bonnie attempted to assist me, but could not find a solution because they dont accept paypal or check by phone. She offered to ship COD but to ship a bag of bird food COD over night “would cost too much money.” I asked about a possible shop that I could drive to, but she did not know what the shops had in stock, nor did she attempt to find out. The only other option was to mail a check, wait for it to clear, and then they would send the bag of food. That would take far too long, as I’d be out of food by then.
I was able to find another site that was able to accept PayPal, and ordered my bag of food. I called back Wyld’s just to let them know that I was set since they were waiting for a call back from me, and Mary became extremely snooty to me on the phone as soon as she found out that I had ordered from somewhere else.
After 15 years of ordering the same bag of bird food quarterly, Wyld’s Wingdom would not help me AT ALL. I am SO sorry that I gave 15 years of business to this company, and would have gladly gave 15 more had Mary not been so rude to me after they forced me to find a solution elsewhere.
I hope that this email goes to the highest rank in Wyld’s Wingdom. I will post this same info to every bird related site that I can find because you post here about “customer loyalty,” and “customer service” which goes directly against what you actually provide. You had a loyal customer, but the second I needed your customer service, an expense of $20-30 to overnight one bag COD, was too much for Wyld’s to provide to a 15 year long customer. Wyld’s lacks any loyalty or service to their own customers, which is why I will never do business with them again.
Thank you very much for your feedback, Angela. It is our intent to always offer positive experiences for our customers. I apologize for the experience you had with us that day. We are looking into alternate instant payment methods. We have sent a gift box of goodies for your bird in appreciation of your 15 years of customer loyalty. I hope your feathered friend enjoys them. Each of us with birds knows how special they are.
Sincerely,
Mary Wyld