Questions Lead to Increased Sales
As a retailer you are a problem-solver for your customers. You provide the solutions to their needs by supplying them with the products they’ve been looking for. That’s great if they actually know what they are looking for and what they need. As a retailer of pet bird supplies, you have a huge bank of knowledge to draw from, to provide customers with the information needed to make more purchases. You know about new products, new discoveries in the world of avian health, food and equipment. You are the expert!
As a retailer, you should feel good about sharing your expertise, giving your customers the knowledge and products needed to give their birds what they need for a healthy, happy life. The best way to begin with customers is to engage in conversation. Asking the right questions is the most effective way to assist your customers and increase sales. Find out what they are looking for, and then ask why they want that particular product. This opens the door for the customer to talk more about their situation, their particular bird, and that bird’s needs. Pet owners generally enjoy talking about their pet, and your questions about species, housing, diet, activities and habits will provide you with valuable information. This is a great opportunity for you to use your unique avian knowledge and recommend the specific item that best suits their need, as well as additional products that might work well for the customer.
Once you build rapport with the customer and are able to make effective recommendations, you increase the chances of future purchases as well as referrals to other bird owners.