Wyld’s Wingdom‘s Social Media Advice
Wyld’s Wingdom is on Facebook, Twitter, Google Plus, and You Tube. Are you?
The world of advertising is ever changing. And if you haven’t gotten on the social media bandwagon, your business may get left behind.
Social media, unlike traditional advertising, brings a personal edge to your marketing. What I mean by that is that, through social media, you become more than just a name to your audience; you become a person with whom they can interact. You can engage with your customers and not only brand yourself, but build a sense of trust and credibility. Plus, when you communicate with your social media audience, you are not only communicating with your followers, but you are also communicating with your followers’ followers. And a majority of that communication is going to be seen as a personal endorsement from your followers’ to their followers, helping you reach a whole new audience.
In addition to these benefits, social media will help you get a pulse on what your customers want. Social media makes it easy for customers to comment and give feedback, allowing you to see what it is that they like, don’t like, want, and don’t want. You can use this information to better your service, your products, and in turn, your business.
A sure sign of the role social media is taking in marketing is the recent launch of Google Plus for businesses. Similar to Facebook, Twitter, LinkedIn, and other social media sites, Google Plus offers the advantages of communicating with your customers on a more personal level, getting to know their preferences, and getting a personal endorsement from your them. But Google Plus’s “+1” button is taking this endorsement to a new level. Google Plus melds together social media, its email system (gmail), AND its search engine so your business gets exposure, not only through your followers, but also through your email contacts AND anyone who sees your website come up in a Google search. If your website is properly encoded for SEO purposes and someone does a Google search using your keywords, your website could pop up and that person could see your Google Plus page and “+1” it, endorsing it to all of their followers and friends as well as Google itself! Google states, “+1’s from friends and contacts can be a useful signal to Google when determining the relevance of your page to a user’s query. This is just one of many signals Google may use to determine a page’s relevance and ranking.” (http://www.google.com/support/webmasters/bin/answer.py?answer=1140194)
What exactly does this mean? Google itself is saying that having and using a Google Plus page will help increase your ranking on search engines. While Google Plus is going to be the major contributor to SEO, interacting on all of the different social media sites is going to benefit your SEO. The algorithms for SEO ranking is changing and is including more and more of the social media postings, so if you want a higher search engine ranking, you better jump into the social media world!
The benefits of using social media just keep growing and growing. And while using it may seem daunting to some people, it is becoming necessary to take on in order to grow your business.
To visit Wyld’s Wingdom’s social media pages, click on the following links: