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Monday through Friday.

Phone: 757.858.8090
Toll Free: 800.366.9953
Fax: 757.858.8366
Email: info@wingdom.com

Tips for Pet Retailers to Prepare for the Holiday Season

Happy Holidays!

Tips for Pet Retailers to Prepare for the Holiday Season

With the biggest season of spending on the horizon,now is the appropriate time to get a head of the game. In order to get your ducks in a row to maximize holiday business,here are several noteworthy tips to prepare your retail store for the season of merriment (and not to mention Black Friday and Cyber Monday!).

Prep Your Team
In the fast paced and comparison shopping market that is today’s economy,you need to anticipate your customer base’s needs.  Tackling this through education enables your employees to have knowledge about products and creates a better shopping experience for your clientele.  Not to mention a refresher course on return policies,price matching,and product guarantees means that each and every transaction is a confident one complete with stellar customer service.

Get Mobile
With new technology on the market,getting mobile can mean your employees are no longer stuck behind a counter tethered to a register. With Smartphone and tablet technology your staff can perform point-of-sale procedures where the customer needs them.  This includes being able to empower your employees with the ability to refer to videos,product reviews,and other items at the touch of a few buttons.  As a result it can help your team make better sales and engage your customers with a multi-sensory shopping experience.

Reward Systems
Not only can setting up the expectation for bonuses,commission,and contests help inspire your team,it can create a fun and festive environment where everyone steps up their game to meet the holiday demands. Bring up the subject now and entice your employees with the future knowledge that you appreciate their hard work and will reward their efforts.

Buy In
Now is also a great time to solicit feedback from your employees on how to merchandise the store. Since they are on the ground floor,having your staff contribute creative ideas is a great way to get everyone involved!

We know it’s only July but there’s no time like the present to start your holiday strategy in order to make the most of the coming holiday season!

4th of July Safety Tips for our Feathered Friends

Pet Bird Safety Tips During the 4th of July

4th of July Safety Tips for our Feathered Friends

The American Pet Products Association’s 2013-14 National Pet Owners Survey indicates an all-time high of 53.4 million multiple pet owning households.  When talking about pet safety all household pets,not just furry friends can be at risk and must be remembered especially during 4th of July celebrations.

Our feathered friends also have challenges during the 4th of July celebrations.   Just like dogs and cats,pet birds react to the loud noises and bright lights.  Here are a few suggestions to help prevent panic and help keep pet birds calm during the festivities:

  • Keep pet birds indoors during the fireworks.
  • Keep tempting colorful glow sticks away from birds. They are toxic to most pets.
  • Cover the cage only if the bird is familiar with a cage cover. This will help mute the noise and bright flashes of light.
  • Keep birds away from any fumes caused by fireworks and/or sparklers.
  • Turn on the radio or TV to help drown out the loud sounds of fireworks.
  • Provide a distraction like a favorite bird toy(s) or cozy bird tent.

Celebrating  the 4th of July is a great American tradition for us humans.  Most pets however will prefer the quite calm safety of home as much as we enjoy the loud bangs and bursts of lights while observing Independence Day!

How To Delight Your Customers and Keep Them Coming Back For More

How To Delight Your Customers and Keep Them Coming Back For More

By Wyld’s Wingdom

In this day and age,customers can be fickle. With the plethora of options available on the market,if you don’t deliver,your customers can and will walk away to find a company that does. That being said,conversely,if you delight and awe your customers and win their loyalty,you can keep them coming back for more. With these tips,here’s how you can do the latter instead of the former:

  • Show Them Love
    Following up or corresponding with your customer base with something unexpected can help nurture a loyal and loving relationship that encourages your customers to continue to shop with you.
  • Goodies
    Delivering coupons,promo codes,specials,and free goodies are another way that technology can help foster that sense of delight with your customers. Strive to deliver something thoughtful and desirable.
  • Ask For Feedback
    Another great and simple way to invest in developing a real and rewarding interactive relationship with your clientele is by requesting user-feedback. From how your store hours fit your customer’s schedules to what they like and dislike about their shopping experience in your store,by allowing a platform for feedback,your customers feel that their opinion counts!
  • Personal Touch
    With expertly trained and knowledgeable staff that receive empowerment to do what needs to be done to ensure happy customers,you can rest easy relying upon your employees to help direct and engage with clients in your store. A great customer service experience can make or break any shopping experience.

When it comes to converting an individual into a loyal customer in your store,remember the inbound marketing methodology “attract,convert,close,and delight.” These four steps are the bread and butter of serving potential individuals and converting them into future repeat customers.

 

How to Stock Your Bird Department for Success

How to Stock Your Bird Department for Success

By Wyld’s Wingdom

Birds are special creatures that require much different care and attention than the typical furry family pet. Our feathered friends need stimulating and engaging environments that replicate challenges and obstacles naturally confronted in their wild habitats to live a happy and healthy life.

When it comes to stocking your bird retail department for success,there are several different factors that can play into how your products are received and thus how happy your customers are with their experience in your store. Three main components of any shopping excursion are as follows:

 Presentation

As with any retail niche,the presentation of the products you carry can exert tremendous influence on how your customers make their selections and purchases. Thoughtfully laying out your products in a methodical fashion can help new customers navigate your store and return customers find what they are looking for easily.  An eye-catching display that includes,a bird cage,toys,cage accessories,perches,bird food,etc. can help customers visualize a healthy bird environment.  Any particular items that are featured should be placed at eye-level with enticing signage and information regarding specials. We recommend asking for customer feedback.  Knowing your customer’s experience will help your team evaluate how user-friendly your presentations are and what needs to change. This user-feedback loop can allow you to access important insight into both the organization and presentation of your shelves.

 Products

From specialty products to cages and houses,food and treats to vitamins and supplements,toys and educational materials to exercise equipment and other accessories,the amount of pet bird products on the market today can be overwhelming. Properly educating your staff on the products you carry can help them inform and direct customers to what they are looking for. Also,you should only stock top-of-the-line,quality products that you believe in,by companies built on solid reputations.

 Personnel

One critical component for your store’s personnel is great customer service skills. This requires ongoing educational opportunities to empower your staff with knowledge about your products. As pet-lovers,enthusiasm and first-hand knowledge can translate into better sales for you. Encouraging your staff to try out different products themselves with their own birds can help educate them on giving better advice to customers and also lend a boost in forming a confident sales team that is invested in the best selection of products for any bird’s health. Great advice and attentive sales teams means loyal customers!

 

Stocking Up:The Perks of Carrying Healthy Products for Pet Birds

Stocking Up:The Perks of Carrying Healthy Products for Pet Birds

By Wyld’s Wingdom

As a pet retailer,offering a variety of healthy products for pet birds does more than keep our feathered friends in optimal condition. It can also provide an education for bird lovers and pet lovers alike on the proper care routines critical to maintaining a healthy and happy pet bird.

Requiring much different care than that of a dog or cat,the many different types of birds have their own set of nutritional requirements that can often seem confusing or overwhelming to novice owners. However,there is one new trend emerging on the market:the importance of offering a varied,rich,and interesting diet.  At Wyld’s Wingdom,we carefully select our product lines for both quality and effectiveness. Here’s a bit more information on the many different types of bird care items.  Be sure to share this information with your staff and customers:

Feed the Birds

Meeting the nutritional needs of a companion bird may take a bit of research since factors other than breed can come into play. Examples of this are age,environment,stress levels,and breeding situations. These can all lead to changes in nutritional requirements. Bird diets have also changed over the years beyond the typical seed diet into other complete food options that contribute to the right nutritional elements for pet birds. While stocking a variety of food it is also important to educate bird owners about the importance of avian health.

Treat Time

Treats are a great way to bring interesting flavors,textures,and colors to a bird’s life. From edibles to toys,many products on the market today are shifting towards more simple and safe ingredients for birds to enjoy. The boost in all-natural bird products is a result of pet owners investing more in natural products which in turn helps promote healthier and more sustainable practices in the industry.

Supplements

A bird’s diet isn’t  complete without the proper supplements to ensure the correct intake of vitamins and minerals and to avoid deficiencies. Many of the most popular supplements for birds include a complete multi-vitamin to boost health and support a healthy immune system,calcium to help build strong beaks and bones,and avian probiotics to support intestinal health.

Avian health is important to pet bird owners. Offering a variety of progressive products from bird food to special treats,supplements and toys as well as educating customers about pet bird needs helps build a successful retail pet bird department.

 

 

The Importance of a Pet Bird’s Education

The Importance of a Pet Bird’s Education

Clicker Training for Birds Kit

 

By Wyld’s Wingdom

Bird owners can raise happy and healthy birds by educating their pet.   Pet birds are extremely intelligent and social creatures that crave interaction and engagement. When it comes to tools for bird owners,there are many educational tools to aid in facilitating learning and training for your bird.  Most often,training falls into two separate categories:that of learning tricks,and that of learning behaviors.

Trick Training
The more optional of the two,trick training is just how it sounds,teaching different tricks and games to your bird. These tend to be more performance based tasks.

Behavior Training

Good Bird,Inc. Parrot and Behavior Training DVD

An essential component of any bird owner’s routine,behavior training is teaching the proper behavioral expectations of your bird for many different scenarios including trips to the veterinarian,travel and vacation,change of sceneries,interaction with other bird lovers and handlers,etc.

The Basics
Regardless of the type of training being done,there are several tools of the trade to ensure great results:

  • Start early whenever possible! It’s easier to teach a younger bird without pre-formed habits.
  • Positive reinforcement is a key teaching tool. Birds respond to the reinforcement of good behavior as well as can make the connection between correct behavior and reward. This is the most critical component of any training routine.
  • Smart toys are another way to help train your bird. By using motivating toys,you can engage your bird’s attention and teach them different tasks.
  • Although toys can do a lot of work,there is absolutely no stand-in for one-on-one attention from you! Birds,as social creatures,need your attention and will excel with a strict training routine managed by you!

At Wyld’s Wingdom,we carry a variety of books,training aids,videos and audiotapes to help bird owners have the most rewarding relationship possible with their birds. Don’t underestimate the power of a great education for your pet bird in contributing to a happy and healthy life.

Good Bird,Inc. Understanding Parrot Body Language

Big Mess? Bird’s Nest:How to Control Your Bird’s Mess

Bird’s Nest:How to Control Your Bird’s Mess

Tidy Seed No Mess Feeder

By Wyld’s Wingdom

Regardless of what type of winged friend you keep,there’s no doubt about it,birds are messy roommates. From feathers and droppings to seed hulls and used toys,having a bird as a companion can mean that frequent cleanings are necessary. Here are a few handy tips to help you corral the mess your feathered friend leaves behind so you can enjoy the many benefits of owning a pet bird.

Contained Cage
Fortunately there are many different types of cages on the market today and most of them consider the habits of birds. When shopping for your bird’s cage,be sure to check out how easy the cage will be to clean.  For example,you should ask yourself:

-Does the cage’s bottom tray come out for easy disposal of droppings?

-Is the bottom tray entirely removeable for a good wash if necessary?

Caitec Parrot Cafe Pet Bird Feeder

-Does the cage come apart into individual pieces?

Product Placement
There are numerous products on the market designed to help you contain your pet bird’s mess.  Enclosed bird feeding stations like Caitec’s Parrot Café Seed Corral and the Tidy Seed No Mess Bird Feeder help prevent excess food debris caused when your bird eats.  These products not only help control the mess,they are easy to clean and they help save money on bird seed.  Also seed guards,a light mesh that can be wrapped around the bottom portion of your cage,helps contain debris fallout. These are just a couple of examples of handy items designed to alleviate the stress and headache of constant bird cage clean-up.

Diet

When it comes to the type of food your bird eats,this can be a game changer for your clean up routine. There are a variety of options that enable your bird a balanced diet with less mess. If every once in a while you feed your bird a special snack,like a banana or blueberries,be sure to hang around until treat time is over to do immediate damage control instead of waiting to scrub off caked on food from your bird cage bars.

Since the health and well-being of your bird depends on you keeping a happy and clean environment,it’s important to do research on your products before you buy. The more time you spend finding a well-designed and thoughtful cage,the easier it will be to maintain a proper,hassle-free environment for your bird!

 

 

Last Minute Holiday Gifts for Pet Bird Lovers

Last Minute Holiday Gifts for Pet Bird Lovers

Shoppers are always looking for the perfect holiday gift for the pet bird lover in their life.  Here are a few suggestions:

 

 

Sleek and Handy Wallet  This wallet holds up to 10 cards and easily fits into all sized purses.

 

 

 

Always a favorite!  Detailed Hand Painted Bird Ornaments From Macaws to Cockatoos to Parrots to Yellow Naped Amazons.  These colorful ornaments can be used year after year.


             

 

 

 

 

 

Helpful Books for Bird Lovers:   Including A Birdie Treat Cookbook,species specific education books and pet bird training books. 

   

 

 

 

 

Happy Holiday Shopping!

What and Why – Pet Bird Cage Accessories

What and Why – Pet Bird Cage Accessories

By Wyld’s Wingdom

Your pet bird’s environment is a vital part of its wellbeing,and once you have selected the proper pet bird cage,the next step is choosing accessories.  Imagine living in a house without any dishes,no comfortable places to sit,and no color or decorations.  This is what an unaccessorized cage feels like to your pet bird.

Pet birds eat throughout the day and require fresh water at all times.  Choose feeding cups and bowls that are an appropriate size for your bird and are easily cleaned and sanitized.  One option for feeding is the Tidy Seed Birdfeeder,which attaches inside or outside of the cage and helps contain the mess that birds often make by sorting and tossing seeds and hulls.  These clear acrylic feeders have a built in perch and are easily removed for cleaning.  Other options are stainless steel bowls,crocks with wire holders that attach to the cage and even specially designed treat and millet holders.  Consider having multiple bowls on hand so there is always a clean bowl ready to go.

Tidy Seed No Mess Bird Feeder

Birds enjoy bathing!  Bathing is important for pet birds because it stimulates preening. The bathing and preening process is one that is very healthy for birds.  Most birds delight in bathing by splashing in a bird bath filled with tepid water.  Bathing allows them to clean themselves to promote feather and skin health.  Be sure whenever your bird bathes,they are able to air-dry in a warm environment so they don’t get sick.

The “furniture” for your bird’s home is next.  Perches are important to pet birds,as they provide different vantage points and interest.  It’s always best to choose a cage with extra space to allow for perches at several different levels.  You’ll need to select the appropriate sized perches for your bird’s feet – the wrong size can cause foot injury and arthritis. Swings and ladders can be a source of activity for a pet bird,adding some interest to the environment.  Snugglies and snoozies are a nice addition to the cage as well,providing a safe and cozy place for the bird to sleep.  You’ll also want to have  cover to put over the cage at night,especially if noise and light will prevent the bird from getting a good night’s rest.

JW InSight Bird Bath

Just as you have favorite colors and decorations in your home,along with plenty of gadgets to keep you occupied,birds need stimulation and entertainment in their cage.  Toys let curious birds play and investigate new textures,colors and challenges.  There are pet bird toys for all sizes of birds,and you will find that your bird has favorites.  Try out a rotation of different toys to expose your bird to rope toys,chew toys,puzzles (which simulate foraging in the wild),mirrors,brightly colored acrylic toys,and climbing toys and get a feel for what your bird finds exciting and fun.

Keep your bird’s safety in mind when choosing bird cage accessories,and always check to see how your accessories are holding up.  It’s important to keep the cage and accessories clean and check for damage from playing and chewing on a regular basis.

Now that your bird’s home is furnished and accessorized with some of the basics,you should find that you have a healthy and happy companion.  Sit back and watch your bird enjoy his new home.

How to Travel with a Pet Bird-Part 2

How to Travel with a Pet Bird-Part 2

By Wyld’s Wingdom

Getting Your Bird Ready for Travel

Working with your bird well in advance of planned travel is the best way to reduce stress,as you get him acclimated to the idea and comfortable with his portable environment. It’s important to get your bird used to the car and his travel equipment,such as the carrier. You can keep the carrier near your bird’s cage at home with free carrier access and let him explore. If your bird has not used a water bottle or stand,start acclimating your bird to them at home so he knows how to use them. If your bird has never used a water bottle before,monitor the water level in the bottle and your bird’s activities to avoid dehydration when trying to acclimate to the water bottle. If your bird does not learn to use the water bottle,you may need to use a deep water crock and plan for possible spills during travel. If you plan to use a harness on your trip,this is another thing you should familiarize your bird with before the trip.

Prevue Hendryx Collapsible White Travel Cage

If you are taking a driving trip,you’ll need to begin taking your bird on short excursions in the car to get him used to the sights and sounds. This is also the right time to see how your equipment works out – check to see that toys are safely installed,look for any chewing damage to the carrier after short trips,check clips and locks,ensure that things don’t move around too much within the cage and your bird is secure. It’s a good idea to keep your bird’s travel carrier safely strapped into a seat where he can see and hear you or other family members for reassurance. The back seat is preferable for your bird’s carrier,since airbags are a risk. Remember to monitor heating and air conditioning vents so they are not blowing directly on your bird. Just as with kids or other pets,do not leave your bird unattended in the car. Never let your bird loose in the car – you don’t want him to escape out a window or when a door is opened.

Your bird should be in good health when you set out on your trip. If you are flying or driving to another state,you may be required to obtain a health certificate for your bird prior to your trip and carry it with you. You may also want to have his wings clipped for safety,as well as having nails trimmed.

Travel Arrangements and Details

Every trip you take with your bird will be different,and depending on your mode of travel and destination there will be various details to take care of. If you are traveling by air,you’ll need to check with your airline about their pet travel policies. Be sure to plan well in advance,and find out where your bird is allowed to travel (under the seat,caged in a purchased seat,in the cargo hold) and what carrier requirements the airline has. Carefully consider the options available to you with each airline and make the best choice for your bird.

Kings Cages No Stress 6 oz. size

International travel has its own set of preparations,as each country has policies and regulations on live animal imports. Your bird may be subject to a period of quarantine upon arrival,and will require a health certificate. For more detailed information on specific countries,www.pettravel.com is a good place to start. Be sure to check directly with the governing body of your destination country as well.

If hotel stays will be required,you’ll want to research bird-friendly accommodations well in advance. Let the hotel know you’ll be bringing your bird when you make your reservations,and check on any pet policies and required deposits so there are no surprises when you arrive. These websites featuring pet-friendly travel resources can help you plan your trip:
www.gopetfriendly.com
www.pettravelcenter.com
www.travelpets.com
www.petswelcome.com

Safe and enjoyable travel with your bird does take planning and attention to detail,but it’s worth it to share your trips with a happy and healthy companion.